Image-Text Mixing and Visual Optimization

Documents need not only good text layout but also harmonious integration with images.

9.1 Image Insertion and Wrapping Methods

Inserting Images

1. “Insert” → “Picture” → Select local picture
2. Click Insert

Five Text Wrapping Methods

Wrap Style	Feature	Use Case
In Line	Image aligned with text	Academic papers, technical docs
Square	Text wraps around image	Marketing reports, press releases
Tight	Text hugs image boundaries	Special layout needs
Behind Text	Image as background decoration	Logo watermarks, decorative elements
In Front of Text	Image overlays text	Emphasis, special effects

Operation

1. Click image
2. “Picture Tools” → “Format” → “Wrap Text” → Select style

Setting Position and Size

1. Right-click image → “Layout”
2. Select “Advanced Layout”
3. Set position and size

9.2 Image Enhancement

Cropping

1. Click image → “Picture Tools” → “Format”
2. “Crop” → Drag boundaries to crop

Adjusting Appearance

• Brightness/Contrast: Picture Tools → Format → “Corrections”
• Color: Picture Tools → Format → “Color”
• Effects: Picture Tools → Format → “Effects” (shadows, reflections)

Adding Borders

1. Right-click image → “Format Picture”
2. “Line” → Select color and width

9.3 SmartArt and Flowcharts

SmartArt is a graphic library provided by Word/WPS with various preset chart types.

Common SmartArt Types

• Process Chart: Show sequential steps
• Hierarchy Chart: Show organizational structure
• Matrix Chart: Show four-quadrant analysis
• Cycle Chart: Show cyclical relationships

Creating SmartArt

1. “Insert” → “SmartArt”
2. Select chart type
3. Double-click text boxes to enter content
4. Right-click to change colors and styles

9.4 Charts and Data Visualization

Inserting Charts

1. “Insert” → “Chart”
2. Select chart type (column, line, pie, etc.)
3. Double-click to edit data (opens Excel window)
4. Enter data and close, chart auto-updates

Common Chart Types and Uses

Chart Type	Use	Example
Column Chart	Compare values across categories	Sales comparison by department
Line Chart	Show trends over time	Stock price trends, growth curves
Pie Chart	Show proportions or percentages	Market share distribution, budget allocation
Area Chart	Emphasize magnitude of value changes	Sales and cost growth
Scatter Plot	Show correlations	Ad spend vs. sales relationship

Chart Formatting

1. Right-click chart → “Edit Data”: Modify data source
2. Right-click chart → “Format Chart Area”: Modify style, colors, fonts
3. Right-click axis → “Format Axis”: Adjust scale, display range

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Next: Chapter 10: Practical Typesetting Case Studies